Americana Music Week 2024 was a 4 day event consisting of an opening night party, two day conference and showcase gigs -  60 artists performing across 2 nights in 4 venues, culminating in an award ceremony with performances from Billy Bragg, Drew Holcomb, Elles Bailey, Jason Isbell, Jonny Morgan, Lauren Housely & The Northern Cowboys, Margo Cilker, Michelle Stodart, St Catherine’s Child and a Tribute to Dan Penn.

Our client (Americana Music Association UK - AMA-UK) is the professional trade association representing and advocating for the voice of Americana music in the UK. Their membership comprises musicians, both from the UK and overseas, plus individuals and organisations from all sectors of the music industry, including; agents, promoters, venues, festivals, labels, distributors, retailers, management, touring crew, journalists, broadcasters and publicists.  

Full Fat had the privilege of being involved in the full 360 planning and production of the event.